About

I'm Mabel Chen, an economics and business management student at UBC interested in how brands, markets, and culture shape the way people think and make decisions.

What I enjoy most is work that sits between analysis and storytelling. My economics background gives me a way of thinking about systems, incentives, and how people make decisions. I taught myself to design and code because I wanted to close the gap between strategy and execution — to not just plan a brand experience but actually build it. Now I work in that intersection: brand identity, content strategy, editorial design, and marketing sites where business thinking and aesthetics aren't separated.

I care about typography, layout, and the quiet details that make something feel considered. Outside of school, I spend a lot of time with photography, film, and fashion — and thinking about the economics underneath all of it.